Insiteful

Insiteful is a form abandonment software solution for lead generation and conversion optimization. We designed this light & friendly logo, brand book, website and accompanying audio UX for Insiteful's marketing & analytics platform.

About the Project

We had the chance to design the logo, sonic ID, and UX audio for Insiteful. The UX sound design for Insiteful was crafted to communicate the ease of use that allows their technology to be more intuitive and straightforward. To achieve this, the soundscape uses organic instrumentation and timbre (rather than a 'digital' sound).

“This exceeded all our expectations! The team at Phregly has clearly honed down a highly-effective process: they were there every step of the way and demonstrated incredible sound & UX design expertise to bring our vision to life — this came out better than we could have imagined!”
Chad BarloweCo-Founder, Head of Marketing