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Phregly
FMB
Fluid Motion Basketball (FMB) is an elite training program based in Los Angeles, California. We created the brand + identity (including the launch website).
About the Project
The final concept is a "family crest"-style logo (suitable for future sports apparel applications), paired with condensed, uppercase sans-serif headings, metallic gradients and navy-blue accents. See the website at fluidmotionbasketball.com
