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Delta Air
We brought Delta Airline's slogan "Keep Climbing" to life with this custom sonic branding concept, which includes an audio logo, as well as UX sounds & guidance for omni-channel creative strategy.
Concept Description
The goal was to craft a complete sound identity for Delta that includes guidance across all subbrands, as well as targeted strategy for music, voice and sound across media (from UX, to advertisements & informational videos).
We created luxurious compositions to evoke the ever-shifting skies, with a complete sound set of immersive original music and UX sounds heards throughout the traveler's journey.
Legal Disclaimer: Artwork above is solely for educational / artistic purposes. “Delta”, “Keep Climbing” and “Delta Air” are registered trademarks or trademarks of Delta. All titles, content, publisher names, trademarks, artwork, and associated imagery are trademarks and/or copyright material of their respective owners. All rights reserved.